The Deals Agents are Losing Right Now
New Podcast Episode 4: The 3 Pillars Every Agent Must Know
I’ve had the same conversation about a dozen times in the last few months.
Someone running a real, productive operation pulls me aside and says some version of: “I know we need to fix our online presence. I just don’t know where to start or what actually matters anymore.”
And honestly? I get it, the advice online is contradictory. Post more. Post less. SEO is dead. SEO is all that matters. Get on TikTok. Ignore TikTok. It’s so noisy right now.
So I stopped trying to give the answer in a quick conversation and made a podcast episode instead.
This week’s podcast is specifically for team leaders and broker/owners, the one’s running organizations who need to understand what’s actually happening with search right now and what it means for their agents.
Here’s what I’ll say without giving it away: the way clients find agents has shifted in a way most brokerages haven’t accounted for yet. And unfortunately, there’s no loss report for opportunities that never you didn’t even know existed.
The episode gives you a clean three-part framework you can use in your next team meeting, and three specific moves you can make this quarter without adding more headaches or tech tools you don’t need.
If you’re reading and thinking “this is exactly the problem we have and I don’t want to DIY my way through fixing it”, that’s what GEO was built for.
We understand that agents, team leaders and brokers don’t have the time or the capacity to execute this themselves. So we do it for you: The content, the Google presence, the AI visibility signals, the local authority, all of it runs automatically, in the agent’s voice, without them needing to become a marketer.
One thing I’ll mention, we only work with one agent or team per territory. When a market is claimed, we close it. That’s not a sales tactic, it’s the only way the system actually works. You can’t build exclusive local authority for two agents competing in the same zip code.
🎤 Get the Full Episode Here: GEO BY HEYPEARL: HYPER-LOCAL AUTHORITY