The Most Unsexy Platform That Beats the Algorithm Every Time
How experienced agents can use LinkedIn to become the most visible local expert without fighting for engagement
Most agents would rather talk about anything than LinkedIn.
It is not glamorous, it is not trending on Reels, there is no viral video element, and it feels stiff, corporate and even a little boring. It seems far from the kind of marketing most Realtors imagine when they think about growing in 2026.
Which is exactly why it is one of the biggest blue ocean opportunities in front of you right now.
While everyone else is still fighting the algorithm on Instagram and burning hours worrying about hooks, transitions and trending audio, LinkedIn is quietly doing what it has always done best, connecting serious people who are already in a decision making mindset.
If you are an experienced agent who actually knows how to solve real problems, you do not need another lead source or a social media strategy that brings you zero opportunity and massive stress.
What you actually need is a place where business owners, relocation decision makers, HR and leadership and high earning professionals spend their time when they are thinking about new jobs, life changes and long term plans, and a place that is built on trust based relationships.
That is LinkedIn.
The thing I want you to really see is this, LinkedIn is not competing with Instagram or Facebook for views, likes and virality. Think of it as the new version of your old school sphere and referral game, and for the few agents who understand that, it is a gold mine for opportunity.
On this week’s Blue Ocean Strategies podcast we go into the details, how LinkedIn is quietly delivering roughly four times the ROI of Facebook for agents right now, why the content that works there is completely different from what you have been told to do on Instagram, and how to position yourself as the local authority in a way that attracts introductions, partnerships and real opportunities instead of just likes and views.
If I had to rebuild a seven figure real estate business from scratch in 2026, my strategy would hinge around LinkedIn, not because it is trendy but because it rewards exactly the things most of you already have, experience, perspective, problem solving, actual leadership in your market.
Most agents will dismiss this because it is not exciting, it is not new and it is not flashy like TikTok or Instagram. They will keep spending valuable hours trying to impress people who are not even ready to move, then wonder why growth feels so slow.
A very small group of you will quietly decide to become the most visible local expert in your city on the one platform where serious people are making serious decisions. The ones who treat it like the new version of being the hyper local expert will end up capitalizing on one of the best kept secrets in the industry with high quality, consistent opportunity.
If you want to see exactly how I would use LinkedIn as a Realtor this year and why I think it is the most underestimated channel in the industry right now, be sure and make time for this week’s episode.
Here is the replay link for the Blue Ocean Strategies podcast,
Blue Ocean Strategies Podcast | Episode 1
Listen to it like you would if you were starting over and had to build something that actually compounds, not just entertains.